The Portland Radio Guide -- K-103 Radio (KKCW)

Slogan -- "Soft rock favorites"
K-103 web page address: http://www.k103.com
Trivia note -- K-103's official call letters are KKCW. When the station originated in 1984, the owner planned on a country format. And so the "CW" in the calls stand for "Country/Western". But, at the time a "beautiful music" station named KUPL beat them to the punch and switched to country music.